Aug 20, 2011

The Shift to Content Marketing – Understand What Is Happening
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Via Scoop.itContent Curation, Social Media and Beyond

Nearly 2 billion people worldwide are online. When they want a product or service, they don’t pick up a phone book (if you still do, you might want to skip this article).

Whether it’s information on a product, service, healthcare or current events, you name it, people are looking for it. In fact, in the USA during April 2011, we averaged 543 million searches per day, that’s 22.6 million per hour or 377,000 searches per minute!

But you know this already, right?   I think it’s a good idea to revisit briefly the phenomenon of what’s really happening online because we tend to take for granted that the Internet is part of our culture now.

And when we take this phenomenon for granted, we tend to miss two important things:   The excitement that comes with being at the forefront of technology.

The fact that this is still new to 90% of the people, and everyone is trying to figure it out as it changes daily. To some extent we have every right to take the Internet for granted because it’s so embedded in our lives. But if you think about it, the Internet has a relatively short history compared to the radical impact it has had on us, and we’re still in the infancy of this technology.

The human race has not yet fully realized the potential of this kind of connectivity. The growth curve for Internet use continues to be sharp, even today; the percentage of people online worldwide increased 14 percent from 2009 to 2010.

Driven in large part by the ability of the Internet to deliver more content at faster rates and for lower costs, this explosive change to Internet usage has led to a massive cultural change.   http://www.seomoz.org/ugc/the-shift-to-content-marketing-understand-what-is-happening
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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