Aug 20, 2011

12 Content Marketing Predictions
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Via Scoop.itContent Curation, Social Media and Beyond

Interesting article on content marketing: “12 speakers from Content Marketing World tell us their most prescient content marketing prediction for 2012.”

My input: It may be valuable for some people to aggregate all links on a particular subject but this is not curation, this is content aggregation. This is very valuable for content curators to glean what is useful for their audience from these articles.

Everyone plays an important role. This prediction by Barbara Gago caught my attention:   “As the craft of content marketing continues to evolve and become more efficient, marketers will realize that its value and CONTEXT they are trying to provide, and the emphasis on a balance between content “creation” and “curation” will become a prevailing trend.

Many content marketers think the only way to truly provide value to prospective buyers is to reinvent the wheel with every piece of content, but in reality, those prospective buyers just need help finding the right information–the content that is going to help them move through their purchase process.

**This is going to be the critical piece. How are you, as a content marketer, enabling prospects to get to information easier and faster, even if it’s not yours? – Barbara Gago (@BarbraGago)  My input as a content curator:   Some people aggregate  links on a particular topic and this is content aggregation which is very valuable to curators who then glean what is useful for their audience from these articles.

Everyone plays an important role here. As Barbra says, people just want to get the right information quickly from trusted sources.   http://www.contentmarketinginstitute.com/2011/08/content-marketing-predictions/
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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