Aug 18, 2011

New Study Reveals: Content is King…Not Social Media
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Written by : janlgordon| 0 | Content Strategy

Via Scoop.itContent Curation, Social Media and Beyond

Jeff Bullas never disappoints, in this article he reminds us of the importance of using content to build your brand and gives us great information with some very interesting statistics to back it up.

The only thing I have to add to take it one step farther is that “Content Curation” can take everything he says to the next level.   Here’s an excerpt:

“A conversation I constantly have with my clients is how important unique great content is to  helping them “Getting Found Online” so when the study by “Online Publishers Association” came across my screen recently, it was good to find more hard numbers…

So the top takeaway from this study for me is:“Consumers Spend More Time Online with Content (+ 24% since 2003) than Community and Communications and its importance for getting found online should be given priority and with the emergence and growth of Social Media from nowhere 6 years ago and the continuing growth and importance of Search (+ 67% since 2003)

pursuing an integrated approach to Online marketing involving all 3 elements of Content, Social Media and Search is vital and from this has emerged the New Rules of Marketing that your company ignores at its peril. ”   http://www.jeffbullas.com/2009/09/21/new-study-reveals-content-is-king-not-social-media/
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Content Curator

Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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