Aug 18, 2011

B2B commerce becoming more social, more connected, &; more humanized
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Written by : janlgordon| 0 | Business

Via Scoop.itContent Curation, Social Media and Beyond

This is a great article, it reaffirms what some of us are already experiencing and it’s going to get better! Deeper connection through social media is evolving into solid relationships resulting in collaboration, sales and much more.

Here’s an excerpt:   Social Experience Becoming More Meaningful

This insight brings back into focus the topic I recently wrote about – turning b2b buying into a social experience. It is becoming more evident that not only do B2B buyers – as social buyers – desire more humanized social experiences; they are beginning to manifest it into an expectation.

This has profound implications for B2B businesses to think about remapping strategically how they align their efforts to engage with social buyers.

A tough assignment when the picture is yet not as clear as desired on knowing exactly how to do this. B2B companies do know however that they must learn for the risk of being caught flat footed is too great.   http://www.buyerpersonainsights.com/2011/08/the-ascent-of-the-social-buyer.html
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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