SAN FRANCISCO—StumbleUpon is emerging as a TV Guide to the Facebook masses.
The Web discovery destination has garnered gobs of traffic for its service that helps people zero in on Internet interests and share them across mobile devices and Facebook.
It’s also caught the eyes of investors, who last month took a $17 million stake in the company for its promise as a next-generation social-sharing tool, not to mention advertising bonanza.
StumbleUpon has thrived where others haven’t because Facebook and Twitter became the venue of choice for sharing, says Danny Sullivan, editor of Search Engine Land.
“StumbleUpon is channel surfing, and that’s a behavior the online audience apparently wants to do and it translates really well to mobile.”
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