Aug 15, 2011

Accelerate the Convergence of Social, Search, and Content
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Written by : janlgordon| 0 | Content Curation

Via Scoop.itContent Curation, Social Media and Beyond

Jay Baer from Convince & Convert interviews Arnie Kuenn, the author of a great new book “Accelerate”.

A great book, relevant information on how to leverage search, content and social and how they work together.

Here’s an excerpt:   Content, Search, Social is a Three-Legged Stool   Jay: So the book is interesting because it actually is really one of the first books that talks very specifically about the holy trinity of SEARCH and CONTENT and SOCIAL and how they work together.

It’s a three-legged stool. You can’t really work without all of them. Tell me about that a little bit and how you got to that point.

Arnie: We used to be primarily an SEO link building company and found that it was pretty hard for us to do SEO and link building for sites that had really bad content, generic content and so on………   Jay Baer   “This is my video interview with Arnie Kuenn about his excellent new book Accelerate.

It’s a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book.   http://www.convinceandconvert.com/content-marketing-2/accelerate-the-convergence-of-social-search-and-content/
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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