A great book, relevant information on how to leverage search, content and social and how they work together.
Here’s an excerpt: Content, Search, Social is a Three-Legged Stool Jay: So the book is interesting because it actually is really one of the first books that talks very specifically about the holy trinity of SEARCH and CONTENT and SOCIAL and how they work together.
It’s a three-legged stool. You can’t really work without all of them. Tell me about that a little bit and how you got to that point.
Arnie: We used to be primarily an SEO link building company and found that it was pretty hard for us to do SEO and link building for sites that had really bad content, generic content and so on……… Jay Baer “This is my video interview with Arnie Kuenn about his excellent new book Accelerate.
It’s a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book. http://www.convinceandconvert.com/content-marketing-2/accelerate-the-convergence-of-social-search-and-content/
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
Latest posts by janlgordon (see all)
- The NYT launches a Twitter feed for live coverage of breaking news - August 27, 2011
- Congratulations! Christopher S. Penn You Just Got Put On Internet Billboards - August 27, 2011
- Flipboard, Personalized Online Magazine, Pursues TV & Films - August 27, 2011