Via Scoop.it – Entrepreneurs and beyond
I love this piece, it’s full of great information for entrepreneurs in start up mode but can certainly be applied to any business. I usually give an excerpt from the article but this time, I’m going to give you the author’s background.
If anyone knows his stuff, Martin Zwilling does:
About Me I am the Founder and CEO of Startup Professionals, a company that provides services to startup founders around the world. My background includes a 30-year track record as an executive in general management, computer software development, product management, and marketing. I’m now in “give-back mode” as a mentor to startup founders, and an Angel investor.
My experience with investors includes roles on the selection committee of two local Angel groups, and working from the other side of the table with several VCs in Silicon Valley.
In addition to blogging, I recently released my first book titled “Do You Have What It Takes To Be An Entrepreneur?” You can contact me directly at firstname.lastname@example.org . http://www.forbes.com/sites/martinzwilling/2011/08/14/10-top-content-marketing-tips-for-your-startup/
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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