Aug 13, 2011

Optimize: 5 Customer Touchpoints for Online Marketers: Discovery, Consumption, Creation, Curation, Engagement
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Written by : Tom George| 0 | Content Curation

Via Scoop.itinternetbillboards

A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business.

I’ve been thinking about this a lot in terms of online marketing and have been sharing these ideas through client content marketing strategy.

At the same time, more companies are actively seeking expertise with a customer-centric approach to content.

One area of change is search engine optimization and going after the most popular keywords (relevant to products & services) and optimizing to attract customers.

The assumption is that the search result will compel users to click and the destination page visit results in a conversion.

Before search, there are many other behaviors to consider that influence the consumer’s confidence in what they find. It’s a lot more complex than needing something, searching, finding & buying with no other influences. I believe you can optimize for those influences.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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