Aug 13, 2011

Developing a social search strategy – content reigns supreme
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Written by : janlgordon| 0 | Content Strategy

Via Scoop.itContent Curation, Social Media and Beyond

This is a good piece, and of course, it has  everything to do with content, if you’re curating for business branding, you will want to have a look at this, good info.

Intro:  “When developing a social search strategy, it’s tempting to look at social networks”‘alone and how you will effectively be found through search to gain…

Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.

A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.

The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results.

The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.     Content is still king.
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Content Curator

Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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