Aug 13, 2011

5 Reasons to Engage Brand Advocates
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Written by : Tom George| 0 | Content Strategy

Via Scoop.itContentmarketing

Yesterday we talked about the importance of connecting with influencers, people who have racked up enough social capital to be deemed “influential” to a certain sphere of audience.

And while these influencers can help your business expand its audience and create positive word of mouth, they’re not the only folks you want to focus on.

In fact, I wouldn’t even say they’re the main group you should be focusing on.

That honor goes to your company’s brand advocates.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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