Via Scoop.it – Contentmarketing
Yesterday we talked about the importance of connecting with influencers, people who have racked up enough social capital to be deemed “influential” to a certain sphere of audience.
And while these influencers can help your business expand its audience and create positive word of mouth, they’re not the only folks you want to focus on.
In fact, I wouldn’t even say they’re the main group you should be focusing on.
That honor goes to your company’s brand advocates.
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