Curation Is Way More Than Integration

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

Via Scoop.itContent Curation, Social Media and Beyond

This is such a great piece, I had to share it today – yes, many people have reposted this but it is definitely worthy of your attention more than once.

Lots of great insights…..   Here’s what caught my attention:   In truth, curation has more to do with the multi-participant communications flowing in the stream of social media conversation.

The original broadcast model of marketing communications required definition only in terms of the message. The novel interactions of the original dot com world were contextualized by knowledge of the customer.

**Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. – This requires curation.

**Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Someone has to either begin or redirect a conversation; to put it on a path. The definition of that path, what we’re going to talk about, teed up in a thoughtful, strategic way, but never in a way that is didactic.

**Shaping and guiding conversation in a very intentional but seemingly unintentional way will be one of the requisite gifts of the great brand curators.

My input:   This is an art and an ongoing process of fine tuning your brand message, having a purpose behind the pieces you choose to curate and adding your own context to facilitate conversations that build trust and so much more…….
Show original

 

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator

Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

Fresh Curations

students holding their diploma after graduation

Is Formal Education an Integral Part of Business Success?

There are many examples of successful people in business who don’t have a formal education in terms of A-levels and a degree. However, what we need to examine is whether this … [Read More...]

Are you stuck on writing that book? Ever thought of using a book coach?

Intro from session 1: If you are an entrepreneur, chances are you have to do a significant amount of writing.  Even if your primary business pursuit is coaching or speaking, … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×