Aug 11, 2011

Car dealers turn toward social media – USATODAY.com
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Written by : Tom George| 0 | Automotive

Via Scoop.itinternetbillboards

Facebook and the like playing a role in driving customers to auto dealers, replacing inflatable gorillas, balloons and other attractions.

TORRANCE, Calif. —Just a few years ago, John Pohlig might have hung up balloons and perhaps an inflatable gorilla outside this Honda dealership here to attract shoppers.

Instead he’s posting notes on Facebook and other social media sites. The effort is aimed at getting people to comment on what kind of car they’re likely to drive on a vacation — and includes dangling the chance to win a free iPad in return for a “like” endorsement on Facebook.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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