Everyone else, time to find a comfortable mask that you’ll never take off. Using facial recognition software and databases made of publicly accessible photos (profile photos from Facebook and LinkedIn that don’t even require logging in to view, for example), researchers from Heinz College at Carnegie Mellon University set up on a busy college campus and snapped pictures of willing passers by.
They were able to positively identify a 31 percent of these strangers within seconds. They used the same database of photos and were able to cross-reference those faces with faces in other databases—namely dating sites (where users use pseudonyms to protect their privacy). It worked again. In fact, they were able to positively identify 10 percent of the dating site’s members.
- Face-matching with Facebook profiles: How it was done (news.cnet.com)
- Your face on Facebook is key to personal info (money.cnn.com)
- Researcher: Profile pics on social networks a privacy risk (infoworld.com)
- Face Recognition Study via Mobile App and Facebook Database (privazilla.wordpress.com)
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