Aug 6, 2011

Digitas’ The NewFront 2011: Which Cord to Cut? Brands as Publishers, Part 1
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Via Scoop.itinternetbillboards

Create. Engage. Enable. Distribute. Pipe Reality offers more options than ever before. We’ll explore the challenges and opportunities as brands become publishers.

We’ll debate impact on media channels, the role of content in building loyal audiences and how these new pipes affect the marketing mix.

Guests:Susan Popper, SVP Integrated Marketing Communications, SAPBeth Comstock, CMO, GESusan Sobbott, President, OPEN at American ExpressSteven Rosenbaum, Found of Magnify and author of Curation Nation. [watch 1st video and others http://j.mp/qmJJwG]   Part 2 http://youtu.be/Qn4fz1m5Cv8  Part 3 http://youtu.be/KvluiJ5yvF4 Part 4 http://youtu.be/OvpZNV7Sd14
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom