Aug 4, 2011

A few Highlight’s Today In Customer Relationship Management CRM
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A few Highlights Today In Customer Relationship Management

Get Satisfaction raises $10M to go global with its social CRM

Social CRM company Get Satisfaction has raised a $10 million second round of funding.

The company’s online community customer-service platform lets brands create online communities where their customers can post questions, comments, and complaints about the company that the whole community can read. The brand can respond to posts directly, customers can respond to each other, and members of the community can rate the responses based on how helpful they are.

Get Satisfaction also enables companies to monitor mentions of their brand on Twitter.

“Much of the current discussion around social business today is about internal processes such as file sharing or employee collaboration,” said CEO Wendy Lea. “For Get Satisfaction, social business is about customers becoming active participants in every aspect of the business and creating tangible value on both sides of the relationship.”

 

Ebix may hit a CRM sweet spot for some RIAs

The problem with monster platforms is that they aren’t built with advisors in mind and have to be reshaped after the fact. The problem with specialized software is that they aren’t monsters – especially if you happen to believe that big and hairy is better.

For advisors looking for a happy medium, say a company with some heft whose people – and maybe even the inner workings of its computers – know the difference between an advisor and a carpet wholesaler, Ebix might be worth a look. In the past, the Atlanta, Ga.-based company hasn’t had much of a focus on RIAs but that seems to be changing – in late 2010, Steve Ambuul was appointed head of the new RIA division and is in the process of expanding his new team.

In 2009, Ebix, which has offices in the United States, Singapore, Australia, New Zealand, India and Canada, acquired E-Z Data for $50 million in order to gain entree into the wealth-management CRM business. Before that, Ebix was already a large player in the insurance industry, offering many types of enterprise software, but had no specific CRM platform.

 

A CRM Exclusive Event Taking place on August 8th throught the 10th at The Hilton New York

Join us at the Hilton New York in August as we continue to explore the many ways CRM can improve the way you do business.
This year’s event will cover:

* Streamline business processes
* Increase profitability
* Create great customer experiences
* Improve customer satisfaction and loyalty
* Generate high returns on CRM investments
* Prepare for customer trends that are reshaping the marketplace
* Leverage technologies that will change customer relationships
* Benefit from Web 2.0 and Social CRM

This year’s CRM Evolution 2011 conference is co-located with SpeechTEK 2011, featuring the latest speech technology tools and services and how voice and speech recognition are being used in businesses today.

 

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Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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