Aug 1, 2011

Social Funnel is Future of Successful Marketing
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Via Scoop.itinternetbillboards

In an ever-changing social landscape, it’s only fitting that the latest thought piece about mastering the elements of the social enterprise has been published as an eBook.

Social Marketing Funnel: Driving Business Value with Social Marketing by the folks at Awareness attempts to challenge the way CMOs and social media strategists think about organizing and optimizing social marketing. Lewis and his team presents a Social Funnel that helps to lay out the steps and best practices to get the most value from social media investments.

What is the Social Funnel? According to the authors, the Social Funnel is a “dynamic collection of consumer activity across social media channels.” To be most effective, take your traditional marketing and sales funnel and add a systematic process that identifies and captures consumer interactions across a variety of social media channels
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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