[Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT.] Brand Journalism as a term has been accused of being typical Dark Side dissembling, but at its best, it can be a powerful combination of honesty, narrative, and audience participation.
We tend to target the most intelligent and most savvy audience members—the influencers. These people are not easily fooled, they hate crappy content, and they tune out traditional advertising.
It’s tough to reach them, but brands can do so by being real, addressing their information needs, and maintaining relevance in a real-time world. In other words, we need to act like journalists…. [read full article http://j.mp/pEN0vD]
- Understanding Online Influence and Engagement with Brian Solis (internetbillboards.net)
- Is Curation The Future of The Social Web? Scoop.it (internetbillboards.net)
- Round up on the panel “Is curation the future of the social web?” (internetbillboards.net)
- Live Event SanFrancisco: Is Curation the Future of the Social Web? (internetbillboards.net)
- Curation is the New Black – Servant of Chaos (internetbillboards.net)