How To Monetize Your Content Online, Part I: Supply
Via Scoop.it – internetbillboards
You need to know what a “reader funnel” is. It’s tough being an online content publisher these days.While the flow of advertising dollars into digital continues to increase—online advertising spending is expected to grow 20% to $31.3 billion in 2011 in the U.S. alone, according to eMarketer—it has not resulted in higher CPMs for publishers. Rather, the increase in spending is spread thin across a crowded field of technology middlemen (i.e. ad networks, exchanges, data providers, DSPs, etc.). And it is largely following increased audience usage of digital media as opposed to resulting in larger payouts per page view for content creators. Read more.
Show original
Related articles
- I Want To Monetize My Blog… But.. (photographess.wordpress.com)
- Is Online Video About To Enter An Era Of Exclusivity? by Ashkan Karbasfrooshan , Monday, July 18, 2011 Content is a woman, distribution is a man. (wcntransmedia.wordpress.com)
- Firm Powering Facebook Credits Launches Ad Business (clickz.com)
- Selling Ad Space Is Another Great Way To Make Money Online (trafficcoleman.com)
- How Media Buyers Should Approach Display Campaigns – eMarketer (huguesrey.wordpress.com)
Related Reading:
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research FoundationPraise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as ... Read More >
Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
1 
95 
13
