Half of All Marketers Say Mobile is an Integral Part of the Plan
Via Scoop.it – internetbillboards
Mobile advertising isn’t a slam dunk yet, but according to a new survey commissioned by IAB, it’s already become an . integral part of the plan for 51% of brand marketers. The study, “Marketer Perspectives on Mobile Advertising” was conducted by Ovum and the results were presented at the “Mobile in the Mainstream…and as the New Main Screen” conference yesterday in NY. Of the marketers who weren’t completely on the mobile bandwagon yet, 35% said they were “experimenting” with the medium, while 14% are still wandering through the landscape. Top reasons for going mobile:
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Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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