Jul 30, 2011

How To Get More People To Read Your Content Plain And Simple
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Image by Eloqua via Flickr

The holy grail of content marketing is actually getting people to read your content. If that content is king, then getting people to actually read it is of paramount importance. If no one is interested in reading your content, you might as well be the jester or the clown. Imagine everyone just rolling their eyes, or worse yet just leaving your site, because your content is so crappy. One thing I can suggest is allowing yourself more time and research to bring a higher sense of quality to your original content. This is my two cents and I will take my own advice.

However let’s stick to the advice of the professionals.

This next piece I curated is from one of the top blogs in the world so read on.

It is titled…

8 Incredibly Simple Ways to Get More People to Read Your Content

Written by

Pamela Wilson

I am curious I wonder if their is any relation to Rita, no just kidding. Anyway Pamela is quite accomplished

About the Author: Pamela Wilson helps small businesses grow with great design and marketing tips. Learn the basics with her free Design 101 e-course at Big Brand System.

So here are a couple paragraphs be sure to use the image to view the original source.

Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.

Impatient searchers

Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read.

Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.

The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.

What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

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So what now? You read the article now what. Develop a plan of action. Comment below on ways you can get more people to read your content. I suggest you lay out a comprehensive plan.

Perhaps for your comment I can curate an article you have written and help get more people to read your content. I little ingenuity never hurts.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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