Did you ever stop to ask yourself why this whole thing is really called the social network or social media? I just finished reading a great article by Chris Brogan, if you do not know who he is perhaps you should. He is very talented, smart and well influential. Chris Brogan really clarified a couple key points for me about having influence. Really about what it means to have influence. I think deep down, we would all like the ability to bend peoples will to our every demand. Wouldn’t you? That is not real influence though, not in it’s greatest sense, as you will soon learn.
As I was reading his article that I have decided to elaborate on and curate, something happened. I had just recently started playing Empire Avenue,( four days ago) which is kind of funny because Chris mentions this game, and well if you are like me you get information delivered to your browser.
So I got something from paper.li on Empire Avenue and perused it and I found someone who is absolutely passionate about that game. Without mentioning his name, I sent him a Tweet and offered him the exclusivity of putting content on the site for Empire Avenue. I was thinking it would be a good opportunity for him to network and I could have great Empire Avenue content on Internet Billboards. Without batting an eye he said and I quote “Well it’s not much of an opportunity so no thanks Good Luck”
So I am convinced the only real influence anyone has is taken only from the real world and is simply conveyed through technology. All the sharing of files photos, picks and everything else along with friends, circles, tweets, check ins, social stock price and I could go on and on, is only an indicator of a persons social capitol, nothing more and all of this noise is basically peoples feeble attempt to acquire this social capitol.
That’s right I said it social capitol. The fundamental new currency which is more precious these days then gold, harder to acquire and which is all about the Klout and rep management. So getting back to my original thought, it makes me wonder why we call it the social network or social media, because let me ask you a question seriously. If you went to a party in the real world and all everybody did was talk about themselves nonstop and let’s go one step further a guy pulls out his photos and just starts showing them to everyone, and let you know that he had tuna for lunch and just had a bowel movement would you really call that social, I wouldn’t, I would say that this guy is crazier then a shit house rat.
This is why I decided to curate this article by Chris Brogan titled.
Please stop worrying about your Klout score, or your stock price on Empire Avenue and on all kinds of other measures that don’t have much to do with anything related to your real world. This is akin to still being in the Matrix, but thinking you have free will. Worrying about whether or not you’re an influencer by someone else’s measures is like having a toy steering wheel and thinking you’re driving the car.
One definition: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
If you just pause for a moment and re-read that last sentence, it’s really worth it.
Now, contrast that with how many people tweet you or don’t, who posts links to your stuff or who doesn’t, whether such and such replies to you or doesn’t, and tell me that online influence has a lot to do with real world influence.
Weigh in after you finish reading Chris’s article and be sure to give an opinion. Do you think I was heavy handed in my assessment of the whole social media phenomenon? What would you like to comment and share below? We give comment love so your comment earns you a link.
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