Augmented reality is probably the future of search. Imagine putting on a pair of glasses and seeing the web. Talk about always being connected. You may have to stretch your imagination for this scenario, but this is only the beginning of the proverbial augmented reality iceberg trust me. Or don’t, just wait to you read this article. Just last week I had curated a piece about an augmented Twin Towers app that is being created (hopefully) by Brian August, I say hopefully because he has to raise the money for the iphone app. Check out the Twin Towers 110 Stories story and if you can help Brian reach his goal, at last I checked he was very close.
So this curated piece is titled
Augmented Reality and the Future of Visual Search
About the Author
Tracy Falke has worked in digital across every project imaginable – from global website builds to social media automation and emerging technologies – including digital marketing, User Experience, Information architecture, SEM, Campaign planning & execution, Web analytics, Web 2.0, Social Media, online community development & digital consultancy. She founded StreetsmartSocial.com and is co-founder of Mobilistar.com. The marriage of augmented reality, image recognition, location based marketing, and social media technologies form profound alliances set to re-engineer the way the world views search. Tracy Falke is also a speaker for Search Engine Strategies, the world’s leading search & social marketing event.
What do you think pretty impressive pedigree for Tracy huh and she is a talented writer.
So here is a paragraph or two of this augmented reality tour. To finish and get to the best parts of this article use the image to view the original source OK. So enjoy.
“What we’re really doing is building an augmented version of humanity.” Eric Schmidt, Google CEO 2001 – 2011
Your Mother’s Face
When you’re born, you cannot see your mother’s face. Two months: that’s how long you spend learning to see. Though born with all the components needed for vision: your eyes and your brain – you do not see clearly. Arguably, you also don’t know what you’re ‘seeing’.
“…[T]hough the optics of the eye are mature, infants still can’t see as well as adults because brain areas responsible for vision are still immature. To use the camera analogy, the reason that infants’ vision is blurry is because of the “film”, not the lens. The retina (the film of the eye), in addition to other visual parts of the brain, is incompletely developed in infants.” The Smith-Kettlewell Eye Research Institute, What Can My Baby See
- Augmented Reality with Powered by String (bloggingaboutsomething.wordpress.com)
- Qualcomm Offers Devs Augmented Reality SDK for iOS (phonescoop.com)
- An augmented reality app lets you experience the Twin Towers (thenextweb.com)
- Augmented Reality App Replaces Outdoor Ads with Art (laughingsquid.com)
- Qualcomm Releases Augmented Reality SDK for iOS (techie-buzz.com)
So what now.. how about you give us your feedback leave a comment on augmented reality follow us on Twitter @netbillboards or Facebook.
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