Jul 29, 2011

Pawan Deshpande CEO of HiveFire Selects These five Companies For The Awards Of Curation.
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Written by : Tom George| 0 | Content Strategy
curation = stade ultime de l’engagement sur le...

Image by raphaelle_ridarch via Flickr

Thank you for visiting Internet Billboards, we invite you to become part of our community of content curators. It just so happens curation is now part of almost 50 percent of CMO‘s marketing and content strategy. The primary reason for this is because of social influence and the amount of time it takes in producing high quality original content on a regular basis. The other fundamental reason for this is because it simply enables a recommendation of another piece of content which can have a mutual benefit not only for the curator, but also for the curatee, (I may of just taken a serious liberty with curatee)  The real value is in providing your users or audience with an expert opinion. This is why I chose to curate…..

5 curated content sites that should win an award

 

The following paragraph of the article 5 curated content sites that should win an award was written by Pawan Deshpande who is an expert on content curation and the CEO of HiveFire Inc.

When the dog days of summer hit Cambridge, I hit the movie theater to catch up with the movies already capturing buzz as early contenders for the Oscars. And this time of year never disappoints when it comes to new releases — from the go-to franchises like “Cars” and  “Kung Fu Panda,” to action-packed flicks like “Transformers,” to films that keep audiences thinking long after the credits end, such as “Tree of Life.” The qualities that make a movie compelling are similar to those that make a good curated news site:

Stick to a specific area of expertise
Imagine if Hitchcock made a comedy. There’s a reason he’s still the name in thrillers decades after his last movie. When curating, it’s critical to focus on a precise topic — within your industry — that you know well.

Be timely
When George Clooney’s “Up in the Air” premiered, it captured the public’s attention in a time when people were still feeling the impact of the recession, which is one of the movie’s main themes. To a similar point, movie execs regularly try to make sequels in short order to build off the original’s buzz. The same holds true for curators — provide your audiences with regular, timely content in order to keep them engaged.

 

To finish reading Mr. Deshpande’s article use the image to view the original source.

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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