Jul 24, 2011

Marketing Google as the pre-eminent data curator seems to be Think Quarterly’s raison d’être
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Written by : Tom George| 0 | Content Curation

Via Scoop.itinternetbillboards

“DATA beats opinion” has long been a mantra at Google, where evidence-based research tends to rule. But now the company is showing its softer side with Think Quarterly, a business-to-business publication whose first United States issue is to make its debut online this week. Although the Web site will be accessible to the public, the e-zine is designed as a business marketing vehicle, promoting Google’s insights and analyses of consumer behavior to clients like digital advertisers and publishers. But Google is turning to a retro technique — snail mail — to try to create buzz for the online project, printing a limited edition of Think Quarterly as a hardcover book…. [read full article http://j.mp/p4lUP6]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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