Jul 23, 2011

How To Monetize Your Content Online, Part I: Supply
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Written by : Tom George| 0 | Online Curators

Via Scoop.itinternetbillboards

You need to know what a “reader funnel” is. It’s tough being an online content publisher these days.While the flow of advertising dollars into digital continues to increase—online advertising spending is expected to grow 20% to $31.3 billion in 2011 in the U.S. alone, according to eMarketer—it has not resulted in higher CPMs for publishers. Rather, the increase in spending is spread thin across a crowded field of technology middlemen (i.e. ad networks, exchanges, data providers, DSPs, etc.). And it is largely following increased audience usage of digital media as opposed to resulting in larger payouts per page view for content creators. Read more.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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