Jul 22, 2011

What Student Blogs Say About Corporate Culture At Twitter, Intel, IBM, And Google
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Written by : Tom George| 0 | Online Curators

Via Scoop.itinternetbillboards

We scanned through intern blog posts from a slew of companies to see if we could glean any lessons. What makes an intern diary more interesting–a company culture more appealing? And vice-versa? On-campus recruitment is a highly competitive process, and success reeling in students with hat-size GPAs and pristine resumes can depend on a brand’s ranking and reputation. As the summer winds down, you’ll likely begin seeing much more of an oft-used recruitment tool: the corporate blog post written by a summer intern. They’ve already started to pop up all over–the so-called “diary of an intern,” in which a young recruit must carefully walk the fine line of describing their experience in a “fun” and “challenging” light, while not coming off as too much of a company shill. And of course, the intern blog has the potential to lure in or scare off future talent. We scanned through intern blog posts from a slew of companies to see if we could glean any lessons. Our journey begins at Google. The search giant has made summer internship diaries a fixture of its corporate blog. They all strike a similar tone: Google is hard work, but you’ll get hands-on experience and the opportunity to meet interesting people. Why, just last week Remo, a YouTube online media sales intern, was rubbing shoulders with Eric Schmidt and a Nobel Peace Prize winner. Travel is another intriguing and recurring theme of Google’s posts. Remo did his stint in Dublin; another intern, Erika, lived in Tokyo; while others described their time living in Munich.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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