Jul 20, 2011

Half of All Marketers Say Mobile is an Integral Part of the Plan
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Written by : Tom George| 0 | Mobile

Via Scoop.itinternetbillboards

Mobile advertising isn’t a slam dunk yet, but according to a new survey commissioned by IAB, it’s already become an . integral part of the plan for 51% of brand marketers. The study, “Marketer Perspectives on Mobile Advertising” was conducted by Ovum and the results were presented at the “Mobile in the Mainstream…and as the New Main Screen” conference yesterday in NY. Of the marketers who weren’t completely on the mobile bandwagon yet, 35% said they were “experimenting” with the medium, while 14% are still wandering through the landscape. Top reasons for going mobile:
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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