Jul 19, 2011

How Customer Engagement Fuels the Content Marketing Fire
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Written by : Tom George| 0 | Content Strategy

Via Scoop.itinternetbillboards

If you post something that no one engages with, does that content really matter? Not in the world of content marketing, where customer engagement is king. Think for a second about the way you converse with your closest friends, family, and coworkers. You swap stories. You talk about the problems you’re having and exchange ideas that address them. You discuss big news, controversial topics, and relevant trends. Now, as a marketer, think about the way you’re conversing with your customers through content marketing.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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