Jul 18, 2011

Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game
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Via Scoop.itinternetbillboards

How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,” and online gaming to reach your audience in a meaningful way? One answer: It’s not only what you deliver (content) but also how you deliver it (creative). Even when you have solid product messaging and a good story line, how you deliver your content can make the difference between standing out among the message flood or getting lost in it. The problem is that creative often happens after a team has completed the marketing strategy and product messaging, which leaves little time for creative development. So how do we keep focused on creative throughout the whole process of product development and launching?… [read full article http://j.mp/qXS4Ho]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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