Think about that for a minute.
One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined.
Drudge lives in the penthouse of a very expensive hotel.
He doesn’t do interviews anymore. You’ll rarely see him walking the streets. He doesn’t return emails.
He’s utterly unavailable.
This runs counter to the popular contemporary advice to be everywhere, be open, be … transparent.
You won’t be able to pull off Drudge’s level of eccentricity (unless you pull off his level of success), but you can learn from it.
There is power in mystery.
Doing and showing less creates desire, if you do your thing well. Yes, I’m arguing that you not be everywhere, that you not show all of your cards, that you do your thing and then go away until your next unforgettable at bat.
Find the theatre in your business and exploit it.
Curated content use the image to view the original source.
- Matt Drudge Ruled Their World (eschatonblog.com)
- PEJ: Twitter Lags Behind Facebook, Drudge Report as News Referrer (socialtimes.com)
- All hail Matt Drudge (macleans.ca)
- Why Matt Drudge Still Beats Mark Zuckerberg (fakeiitian.com)
- Drudge Generates More News Traffic Than Social Media (news.slashdot.org)
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