I’m Tom George the founder and CEO of Internet Billboards. As always thanks for visiting Internet Billboards. Most of you probably don’t know me yet, but you will, I’m confident in that statement. I’m not being cocky, really I’m not, it’s just well, I kind of almost feel like I have a crystal ball (do you have a crystal ball), and being a visionary, albeit, a self proclaimed visionary, well it can really give me a few great ideas from time to time. Don’t knock it, I said visionary, not psychic. I do believe I am onto the next very big opportunity on the Internet. It is a billion dollar concept and opportunity and that concept is content curation. I hope to build a very large community of content curators, these are not the billboards in your local grocery store, these are the Internet Billboards.
I titled this post community, content, curation, context, collaborating, cooperation “The Six C’s” and I know it is a rather unusual title, but it is a secret sauce to success, so don’t knock it until you try it. Let me just tell you what I do not want Internet Billboards to be. It is not going to be some article directory, or content farm OK. I’m not knocking great article directories because they have provided and continue to provide an excellent service, we are just not an article directory. We are a community of content curators, so you better check yourself before you wreck yourself.
In the last month I have received over 14,000 article submissions and have had to trash many of them. Seriously, what part of community of content curators does not make sense? So rather than right a scathing post here to alienate anyone, because God forbid you submit any more of your Pulitzer prize winning content to my site, I thought I would take a more positive approach to educate some of you on what the future of your Internet is going to be.
Community – Look OK it doesn’t matter Facebook, Google+, LinkedIn we can even get Mr. Robert De Niro to let you into his circle of trust you have to take time to foster relationships and develop a community. Both in real life and the web. It doesn’t just happen overnight. I read an article about how Mark Zuckerburg the CEO of Facebook was saying something about the Google+ groups feature and how I don’t know circles on Google+ was not this or that. I actually believe being able to select the level of the relationship other then just friend is important. It is more realistic to real relationships. I mean am I to believe that all 5000 of your Facebook friends are people you would really feel comfortable sharing your baby photos with. Also you may think of me as a friend, however I might just think of you as an acquaintance.Heck next week I might not even like you anymore, however for some tactical reason, I might just not want to unlike you, or is it unfriendly you.
Content – This is the reason why we need content curators, we need human filters. There is to much noise and to much content that was and is being expressly produced to simply promote SEO, or just crap content. It was an excellent call for Google to do the Panda update, but take it one step further, why Google+ and why the Like button, simply because it is the built in human filter. Great content curators are not scraping content or just being lazy, they are actually working searching the web trying to find beneficial content for you on a subject, which takes time and skill, and then they are presenting it in a way that makes it valuable. The threat for producers of great content is first of all they feel they are being somehow cheated because hey it does take a long time to produce great content, but in actuality they are not being cheated they are being promoted and they are being promoted as an expert. This is building their reputation.
Curation – Curators, or people that actually do content curation will become a valuable resource. I believe curated it will become as big a word as Googled it one day. It will fade into the background though because it will become something we all just do. Everyone knows what it means hey “I Googled It” we don’t talk about it much, it was curated, that will be the importance, the only question will be by who? This leads me to my next C.
Context- What on earth could the context be when it becomes clearly obvious that the sole purpose of the material was to create SEO. This whole asinine system is dysfunctional. Of course the context is going to be crap, because it wasn’t really authored in the sense, it was Frankenstein. I mean the grammar sucks, the spelling is terrible. I am not the worlds best speller, not the best at punctuation and am not using an editor, but hey, my context is solid. I Also look at all the top sites and what the general idea is. The idea is to get as much traffic to the site as possible, so do we really need 150 sites all reporting on the same news. This is why context is so important. How important is the material and what is the significance of it and to who. Also context can be in the reputation and credibility of the content curator.
Collaborating- Wow all I can say is we live in a me society right now, everyone or just about everyone wants their 15 minutes of fame. Reality shows, who want’s this American Idol, So you think you can dance, what this celebrity is doing and what that one is wearing. What does this have to do with you and the Internet. Get over yourself, stop being so in love with the sound of your own voice, or your clever little Tweet, or your Facebook wall, unless you are a celebrity, or have made a name for yourself in the real world, the real way, no one cares. No one is reading your tweets, well I shouldn’t say no one, however the point is to work together.
Cooperation- By working together and cooperating with a team, there is no I in team, I love that even though it’s a little cheesy, it’s true. If you want to get ahead, provide some valuable insight to others and take the first step. Reach out to 10 people, the right ones and go in with the attitude that it’s not going to be all about me, give more then you take and you will prosper. I hope to get some input from you and would like to practice what I preach. You will see I don’t just talk the talk, I also walk the walk.
- The State Of Curation by Bastian Lehman (internetbillboards.net)
- How To Curate Content A Bundlr Presentation (internetbillboards.net)
- Cooperation Context Community The new Three C’s for Charming the Web (internetbillboards.net)
- 9 Content Curation Tools That Better Organise The Web (internetbillboards.net)
- Got content? Curate it with these top 20 websites – TechChi (internetbillboards.net)
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