Jun 28, 2011

How Century 21 makes social media hit home
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Written by : Tom George| 0 | Real Estate
Century 21 Real Estate

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Via Scoop.itinternetbillboards

Bev Thorne, chief marketing officer at Century 21 Real Estate, shared her company’s social media strategy with SmartBrief editor Jesse Stanchak at this year’s BlogWorld and New Media Expo.

Thorne spoke about what kind of content the company creates, what real estate agents shouldn’t do with their blogs and how to integrate national outreach with the hyperlocal nature of the real estate business.

Some key points of Century 21′s strategy:

* Engage home buyers and sellers. The company uses social media to address consumer issues using the expertise that Century 21 agents have. For real estate agents, social media is “an extension of the natural marketing and networking that they’re already doing,” she said.
* Tailor the message to customers. National content can be a good jumping off point, but Century 21 tries to connect its social media message to the issues facing people where they live. For example, the company might use a famous person to bring up the topic of foreclosure, but the conversation stemming from that would be how foreclosure issues affect people in their communities. “So we really merge the queries that begin at the national level with the application at the local level,” Thorne said.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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