Jun 27, 2011

The New “Must Have” in Your Content Marketing Mix | Business 2 Community
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Via Scoop.itinternetbillboards

One of the keys to a successful content marketing strategy is injecting variety into your content. People absorb information differently. Some people like to read. Others prefer video. Traditional marketing focusing on the written word eliminates the visual learner, people who remember information presented through images. One piece of content is gaining wide influence because it appeals to everyone: the infographic.

What is an infographic?

At its best, an infographic describes complex information or statistics using attractive images displayed on a single screen or page. Infographics require strong graphic design skills and concise copywriting to communicate your message. The strong visual aspect makes them excellent candidates for sharing on social media. They’re wildly popular in all industries and fast becoming the ‘must have’ for anyone with a serious content marketing program.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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