BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well. Matthew Mund, global vice president of product for Monster, reasons that since Facebook has around 700 million members, most people are on it already. “This is the path of least resistance,” Mund says. “You can manage your professional identity and your social identity in one place.” BeKnown will also be targeted at recruiters. Mund says Monster gets about 38 million unique visitors a month.
In starting a network from scratch, though, Monster faces a formidable challenge. Most notably, there’s LinkedIn, which has more than 100 million members and has established itself as the premier professional social network. Monster is also not the first to consider using Facebook as a backdrop for a new professional network — BranchOut, which has more than 800,000 users — is trying to do the same thing.
- Klout Expands Influence Scoring To Professional Social Network LinkedIn (techcrunch.com)
- Professional Networking – Why It Matters (thedigitalconsultant.wordpress.com)
- BranchOut to get a new job (sciencetext.com)
- Q&A: BranchOut Founder Rick Marini on How It Raised $18M for a Facebook Professional Network With 6,000 Daily Users (insidefacebook.com)
- Naukri and Monster, a no Longer Purple Cow, for Job Hunters in India (digitalgossips.com)
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