Jun 26, 2011

Employment Site Monster Starting a Network on Facebook
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Written by : Tom George| 3 | Online Curators

Via Scoop.itinternetbillboards

Monster is adapting its job search functionality to social networking with BeKnown, an app that lets users set up a professional network on Facebook.

BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well. Matthew Mund, global vice president of product for Monster, reasons that since Facebook has around 700 million members, most people are on it already. “This is the path of least resistance,” Mund says. “You can manage your professional identity and your social identity in one place.” BeKnown will also be targeted at recruiters. Mund says Monster gets about 38 million unique visitors a month.

In starting a network from scratch, though, Monster faces a formidable challenge. Most notably, there’s LinkedIn, which has more than 100 million members and has established itself as the premier professional social network. Monster is also not the first to consider using Facebook as a backdrop for a new professional network — BranchOut, which has more than 800,000 users — is trying to do the same thing.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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