Adam Kleinberg is co-founder and CEO at Traction, an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction’s LinkedIn page and free toolkit. Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog.
But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Company Pages existed, but offered little in the way of functionality. That has now changed.
In November, LinkedIn quietly introduced an upgrade to LinkedIn Company Pages that makes it both a critical and powerful tool for managing your company’s digital presence (especially if you market B2B).
Here’s a primer to help you plan and make the most of some of the powerful new features on LinkedIn Company Pages.
- LinkedIn Leaps (Farther) Into The Content Game With SlideShare (fastcompany.com)
- Web Success in the LinkedIn Era (internetbillboards.net)
- Breaking News: LinkedIn Comes To Android (karinconway.wordpress.com)
- Link Up with LinkedIn in Russian, Romanian, Turkish (socialtimes.com)
- LinkedIn: think before you sync! (shawnetuma.com)
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