Jun 22, 2011

A Tale of Two Tweets
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Written by : Rachel Parker| 0 | Social Media

Here be dragons indeedOnce upon a time, there was a congressman from New York who decided to send a “certain photo” to a lady friend via Twitter.

He’s not a congressman anymore.

Once upon a(nother) time, there was a PR agency whose biggest client hired them to promote a long-awaited video game. When some early reviews of the game turned out to be extremely negative, the agency posted a tweet implying that certain reviewers could be blacklisted from receiving review copies of future games.

The client fired them.

Every once in a while, people who really should know better remind us just how much damage 140 little characters can do.

The sad part is that scandals like these tend to scare away a lot of people who could be using Twitter (or other social networks) to successfully promote their businesses.

But it shouldn’t. As I tell my clients, just remember one simple rule:

If (a) you wouldn’t want your mom to see it or (b) you wouldn’t want to see it on the 6:00 news, it just doesn’t belong out there.

Sure, when you’re surfing the supersonic Twitter highway, it’s easy to get caught up in the frenzy and let loose with a spontaneous rant or a wisecrack. But the few seconds you take for a sanity check before clicking “Tweet” are a small price to pay when you consider the time and effort that could be involved in dealing with the consequences.

Let’s just be careful out there, folks.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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  • Yes, please practice safe tweeting! I tweeted but nothing happend! LOL

    • Perhaps soon we will give a safe tweeting 101 class
      in schools. LOL, Thanks for the comment.

  • Amit

    Think before you Tweet. Well, think before whatever action you take.

  • Twitter is just the modern method of marketing and, of course, we should be careful. then again some emails should not have been sent, some cell phone calls got recorded and I’m suite some snail mail has gotten into the wrong hands.

    Maybe God dodn’t want Moses to get his hands on that piece of stone either …

    • Thanks Trevor for your comment.
      Even though the times are changing,
      I guess your kind of right, everything still
      remains the same.

  • AMEN TO THAT!  People have GOT to realize that the internet is a public forum, and whatever gets out there is out there forever.  I use the sme “common sense” theme to my personal facebook posts and my business alike.  I try to stay positive, I don’t air dirty laundry, swear or anything else that I would not want my grandma to see.  🙂

    • Smart, very smart. I really can’t imagine what people
      are thinking when they post something to social media
      that is not cool. I guess they just are not really thinking at all.

  • So true indeed, Tweeters beware.


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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