Once upon a(nother) time, there was a PR agency whose biggest client hired them to promote a long-awaited video game. When some early reviews of the game turned out to be extremely negative, the agency posted a tweet implying that certain reviewers could be blacklisted from receiving review copies of future games.
Every once in a while, people who really should know better remind us just how much damage 140 little characters can do.
The sad part is that scandals like these tend to scare away a lot of people who could be using Twitter (or other social networks) to successfully promote their businesses.
But it shouldn’t. As I tell my clients, just remember one simple rule:
If (a) you wouldn’t want your mom to see it or (b) you wouldn’t want to see it on the 6:00 news, it just doesn’t belong out there.
Sure, when you’re surfing the supersonic Twitter highway, it’s easy to get caught up in the frenzy and let loose with a spontaneous rant or a wisecrack. But the few seconds you take for a sanity check before clicking “Tweet” are a small price to pay when you consider the time and effort that could be involved in dealing with the consequences.
Let’s just be careful out there, folks.