Jun 19, 2011

Effective Brand Building on Twitter

Written by : tonypappas| 0 | Social Media
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Grow Your Follower List: Twitter‘s popularity stems from its unique approach to communication which is also highly effective. If you want more people to recognize your brand, then you will have to do whatever you can to boost your followers. At the same time, though, you need to be focusing on quality more than quantity so you don’t want to pay someone to get you 15,000 followers overnight. The larger your list of targeted followers, the easier it will be to establish your brand. However, remember that it takes a bit of time to build a large following, certainly longer than a day. All it takes is providing amazing value to your prospects and you will find that your list will start growing on its own.

Promote Your Tweets: You need to do a little homework if you want your tweets to get noticed. Look at other well known Twitter pages. Figure out they are sending these tweets. You will see that they are done in a particular format. Tweets are done in a certain format. You do not have to do the same things that other do. But, you can familiarize yourself with a few of their techniques. Learn from other successful brands on Twitter and then provide your followers something that appeals to them. For example, if you notice a specific expert in your field that has a certain way of writing tweets, then attempt to use it and see if you get good results. If this way is not viable for you, then change your approach. This is because the secret to success is doing a lot of experimenting.

Add a Retweet Button: It’s really strange how some bloggers and webmasters fail to understand the importance of the retweet button when it comes to brand building. Just by installing the retweet button on your blog, you can have people pass along your content virally all over the internet via Twitter. If some of your articles are retweeted, then you will eventually get a list of new followers as a result. This will position you as a brand that doesn’t go un-noticed. If you look around, you will see that a majority of blogs have a re-tweet button that lets readers pass along content with other readers in their social circle.

All in all utilizing twitter in order to create your brand is pretty easy. You just have to be very active on Twitter and give your followers something that they will really enjoy. Twitter people demand to get information that is valuable. So, if you can provide this, you will have no problems building up your brand.

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