Erik Qualman‘s revolutionary book Socialnomics was published in August 2009—an eternity ago in Internet years. But if you haven’t read it yet, you owe it to yourself to pick up a copy and give it a look.
It’s now nearly two years since the book was published, and Mr. Qualman continues to generate buzz. Why? Because he continues to produce videos like this:
If there were such a thing as Official Recordkeeper of All Things Social, the title would have to go to Mr. Qualman. I’m not sure if it was his intended mission to arm the Social Media Faithful with an interactive tool to help convert doubters and skeptics, but that’s exactly what he’s done. And it’s a mission he returns to every 6 months or so, just to keep us all current.
So if there’s anyone in your company who’s still on the fence about whether “this social media thing” is for real, sit down with them and check out Mr. Qualman’s latest production.
And if you don’t get a reaction, just sit tight. There’ll be another powerful video coming along in the next few months or so.