With 35 hours of video uploaded to YouTube every minute, the Google-owned video behemoth would be the second largest search engine were it standalone site. Web video has become a powerful medium. But, I think it’s also fair to say that this powerful medium is in serious need of curation. What if you’re just looking for a quick laugh, a short video, and don’t want to wade through billions of videos — what if you want to create your own, personally curated streaming video channel? Hmmm? Thankfully, content curation has come to video: ShortForm shows it’s here to stay.
The San Francisco-based startup allows users to create personalized channels of web video content, easily pulling clips from YouTube and other video sites. You can play videos back-to-back to create a stream of video, not unlike the TV viewing experience. Creating custom channels is simple, and I would say the UI is more user-friendly (or at least more attractive) than that of YouTube.
ShortForm curates its own videos, but the real focus is in encouraging its users to become VJs (video jockeys), curating their own channels. And with the recent addition of an embed-able widget, publishers can embed their own video player and curated channel lineups on their site. This means that the channels you create on ShortForm are available anywhere. It’s these kind of additions that pushed the startup past the one million users mark.
Curated content use the image to view the original content
- Yokto Get Ready Video Curation Is Here (internetbillboards.net)
- First look: Airplay-enabled Squrl: Internet video curation tool for iPad (internetbillboards.net)
- Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview (internetbillboards.net)
- A Scoop It Curated Collection Curated On Internet Billboards (internetbillboards.net)
- Do people realize they can skip Youtube’s TrueView Ads? (venturebeat.com)
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