- Brands like Target, JetBlue, Reebok, and H&M along with storied institutions like the New York Public Library are all testing location-based strategies to facilitate interactive brand engagement
- Location-based marketing makes a great story and builds fresh engagement
- Targeted rollouts and limiting geographic participation help big brands to test the waters before a nationwide or global rollout
Location-based marketing is the new newspaper insert when it comes to targeted advertising. Though it has potential to generate the same kind of impact as a pre-print, the digital game layer makes it much more fun and creatively demanding than simply putting ink on paper. It enables big brands to make a splash and small businesses to reward their most loyal customers.
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- Location-based app Whatser allows brands to engage with their customers while on the go (intomobile.com)
- Quick Case Study: Increasing Facebook Fans by Prospecting on Pages (searchenginepeople.com)
- The Facebook Marketing Bible June 2011 Edition Is Out (allfacebook.com)
- How SCVNGR’s First National Brand Partnership Scored Big During March Madness (mashable.com)
- Tracking the brands the region knows (boston.com)
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