Jun 1, 2011

5 awesome ways brands are using location-based marketing
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Written by : Tom George| 0 | Technology
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Article Highlights:

  • Brands like Target, JetBlue, Reebok, and H&M along with storied institutions like the New York Public Library are all testing location-based strategies to facilitate interactive brand engagement
  • Location-based marketing makes a great story and builds fresh engagement
  • Targeted rollouts and limiting geographic participation help big brands to test the waters before a nationwide or global rollout

Location-based marketing is the new newspaper insert when it comes to targeted advertising. Though it has potential to generate the same kind of impact as a pre-print, the digital game layer makes it much more fun and creatively demanding than simply putting ink on paper. It enables big brands to make a splash and small businesses to reward their most loyal customers.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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