May 23, 2011

Web Success in the LinkedIn Era
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Written by : Tom George| 0 | Online Curators
Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

By now everyone has heard about LinkedIn’s spectacular IPO this week, quite possibly the most significant public offering by a Web business since Google. Other Internet companies such as Groupon and Facebook are almost certain to follow suit in even grander fashion, but what makes the love for LinkedIn so striking is what it reveals about the future of working on the Web.

Whether it’s a business owner, an entrepreneur in the making, a job seeker or a lifetime freelancer, all would do well to pay attention to how LinkedIn is changing the landscape for professionals on the Web. Google changed the way we treat information, Facebook is changing the way we treat each other and Groupon strives to change the way we treat commerce. LinkedIn, the social network for professionals, is changing the way we treat our businesses, our jobs and our livelihoods.

To take part in this shift rather than looking in from the outside, companies and professionals alike must do the following:

Socialize
If LinkedIn’s blockbuster IPO taught us anything, it is that social media is not just for socializing but also for leveraging your business or your own personal position in the professional workplace. In today’s online world, the absence of a LinkedIn profile says as much about your company or your career as would the lack of an email address. Business owners and professionals who have thus far recoiled from establishing a presence on social networks must change their attitudes, because not only are they alienating potential clients and customers, but they are also missing out on the best prospective talent in the workforce. LinkedIn, Facebook and Twitter accounts are the tip of the iceberg, too. Smart proprietors and Web workers will also take part in discussions on or simply visit sites such as Quora, Elance and Odesk to better gauge the current state of the employment market in their niche. Additional social tools like Yammer, Socialcast and present.ly are also helping forward-thinking businesses immensely by enhancing internal employee communications and best practices.

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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