May 20, 2011

Should Brands Build Their Own Social Networks?
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Written by : Tom George| 0 | Social Media
Social network

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The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get this question anymore. At least not very often. But I think it’s one brands should still ask themselves.

But most of you are probably wondering why? Facebook and Twitter have won and who wants to join a social network hosted by a company? Let’s address these very good questions.

Dear Brands, Facebook and Twitter are NOT Your Friends.

Facebook, Twitter and every other social network out there want need your marketing dollars in order to survive. Case in point: MySpace. Facebook and Twitter have built a valuable platform that allows people to interact and form individual social networks. Marketers then join these sites in order to also connect. But most people don’t want to talk to your brand all day long so marketers pay to advertise on these networks in order to raise their awareness. For the most part it’s a mutually beneficial system.

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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