The short answer is yes. Brands should build their own social networks, especially when you think of it in the non-digital sense. But should brands build their own social networking site? That’s a more complicated question. This is a question I used to get multiple times a week… 3 or 4 years ago. I don’t get this question anymore. At least not very often. But I think it’s one brands should still ask themselves.
Dear Brands, Facebook and Twitter are NOT Your Friends.
Facebook, Twitter and every other social network out there want need your marketing dollars in order to survive. Case in point: MySpace. Facebook and Twitter have built a valuable platform that allows people to interact and form individual social networks. Marketers then join these sites in order to also connect. But most people don’t want to talk to your brand all day long so marketers pay to advertise on these networks in order to raise their awareness. For the most part it’s a mutually beneficial system.
- social networking – is it a fad? (straco.wordpress.com)
- Business Blogging: Where’s social networking taking us? (onecoolsitebloggingtips.com)
- Half of employees ‘banned from social networking’ (simplybusiness.co.uk)
- Social Networking with the LG Ally (pctechmojo.com)
- 6 Ways to Use Social Media to Boost Local Search Results (searchenginewatch.com)
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