May 18, 2011

Help for Blogophobes Part 4: What to write about
Share

Written by : Rachel Parker| 0 | Social Media

Help for Blogophobes Part 4: What to write aboutToday we’re continuing our Help for Blogophobes series by tackling another potential roadblock: “What the heck do I write about?”

(If you’re just joining us, you might want to check out Parts 1, 2, and 3 of the series, where we talk about some quick-and-easy blogging platforms and some savvy time-management tips.)

First, let’s talk about internal sources of blog fodder.

Now, you’ve probably heard that blabbing on and on about yourself (or in your case, your business) is pretty much a kiss of death in the blogosphere, and that’s true. But used in moderation, talking about your organization can be a magic wand of engagement that gives your readers an insider’s view of what makes your organization unique.

A few possibilities to consider:

  • Staffing changes: Your blog is the perfect place to welcome new staff members and celebrate promotions. (Make sure to check with the employee first, as some folks may not be comfortable with their names and photos being put “out there.”)
  • Industry events: Give readers the inside scoop about your preparations for trade shows, job fairs, conferences, and other high-traffic events. You could even offer a special giveaway at your booth for anyone who mentions a secret password that’s only available on your blog.
  • Extracurriculars: Any marathoners on your team? Competitive BBQ-ers? Show dog trainers? Celebrate their accomplishments outside the workplace with a special blog post.
  • Community events: Let your readers know about your team’s community activities, whether it’s painting houses in disadvantaged neighborhoods, entering a team in a charity walk-a-thon, or engaging in a little competitive fund-raising for the United Way.
  • Hosted events: Appoint a designated photographer for your next open house or customer-appreciation event, then post the pics on your blog to share the fun with those who couldn’t make it.

Speaking of photos, keep in mind that images make any blog post come alive, so keep that digital camera charged and ready.

Next week, we’ll talk about some external sources of stuff to write about. In the meantime, let us know what internal goings-on get featured on your blog—we’d love to hear from you!

Enhanced by Zemanta

Tags: , , , , , , , , , ,

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel