Corporate branding refers to a company applying its name to a product. The product and the company name become the brand name. The company can advertise several of its products under a single brand name in a practice referred to as family branding or umbrella branding.
By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. If the public likes one product from this company, then they may seek out the brand name when buying other products. Corporate branding is usually only successful if the company is well known and sells reputable products with a positive image. One of the disadvantages of corporate branding is that the company can become identified with only one type of product.
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- Apple Ousts Google As Most Valuable Global Brand (searchengineland.com)
- Top 100 Brands in the World Chart (williamsager.com)
- The American Companies With The Most Valuable Brands (247wallst.com)
- Toyota comes back as world’s most valuable auto brand (content.usatoday.com)
- Brand Toys (adverblog.com)
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