May 13, 2011

Understanding Online Influence and Engagement with Brian Solis
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Written by : Tom George| 0 | Business
Brian Solis, a public relations executive, aut...

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Brian Solis, online marketing thought leader, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot‘s Social Media and Inbound Marketing Podcast!
Brian is a well-known and well-dressed online marketing thought leader. He is the author of Now is Gone, and his latest book is Engage. He regularly blogs over at his site, BrianSolis.com, and he runs his own video interview series called “Revolution”.

In this episode we chat about:

* Forming relationships with influencers
* Building a customer demographics to reach the right audience
* How to decide on social media goals
* Getting people involved and keeping people engaged
* Celebrity tweeting and celebrities leveraging their online influence
* Brian’s thoughts on Klout Score as a viable metric
* Where business-to-business companies should be online
* Using infographics to drive traffic and buzz

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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