May 10, 2011

The Rising Need for Content Curation Skills and Capabilities
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Written by : Tom George| 3 | Content Curation
curation = stade ultime de l’engagement sur le...

In a world full of information overload, one thing is becoming increasingly clear. You must find better ways to find, organize and share your ideas, your personality and your objectives. Like something out of a futuristic movie, humans versus machines, algorithms against human calculations,the stage is set, so let’s not lose site of why we are here. We are here to be human, and to share as much as we can of the human experience. The human experience requires, likes, dislikes, love and trust, feelings, context and meaningful  relationships, all things computers can never fully understand.

Enjoy this article “The Rising Need for Content Curation Skills and Capabilities”

It was reported and commented in Economist article, Meet the Curators. The article notes that that “aggregation” or “curation” of other people’s coverage is becoming recognized more and more as one of the indispensable elements of journalism. They add that, “Being able to scan a vast range of material, determine what’s reliable, relevant and sufficiently objective, decide what will actually interest your particular readers and arrange it in a way that they can use are not trivial skills.”

It goes on to state that Richard Sambrook, a former senior editor at the BBC says that news organizations now face three main roles: coverage of breaking news and live events, deep specialist niche content with analysis and expertise, the aggregation and verification of other sources of information. The article close by stating that social media is “likely to become as much part of the journalist’s toolkit in the 21st century as the dog-eared address book was in the 20th.”

We saw this close in hand as the PBS St. Louis affiliate, KETC, made use of the Darwin Awareness Engine to monitor the news on immigration in the US.  Our friend Rob Paterson used the Awareness Engine as part of this effort. In his words, “the value of Darwin is that on a daily basis it starts to reveal patterns of content on the Web. It could be immigration but it could be anything. What I am finding is that by spending an hour or two on Darwin a day looking at what is happening with immigration through a series of filters that allow me to inspect various parts, I can begin to see the patterns.”

This is content curation in action and we were glad to be part of it.

Looking further at curation from a user’s perspective, Aaron Kahlow writes about the information curation potential of social media in his post, 2010: Social Media Removes the Dam of Gutenberg-Google.

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I would like to weigh in with some commentary and then perhaps share another article. Simply put curation is a way to share your ideas by expressing interest in other people and similar ideas. Many companies today myself included do what is called content marketing. Perhaps you do some content marketing with your website, blogs, micro sites such as Tumblr and Posterous and more. Content curation is a way to enhance your content marketing efforts and to start to build some valuable relationships. It is by far an  advanced tool you should be using with a combination of original content and curated content, not simply one or the other. The reason is you have to make a contribution to the subject matter.

 

Now read this article…

What exactly is ‘Curation’ anyway?

Curation Nation: How to win in a world where consumers are creators, by Steven Rosenbaum (2011)

Curation has been a buzz word for a while now, a useful weapon in job description territory wars but underexplored by PR academics and lacking robust description.

In his new book, Curation Nation, Steve Rosenbaum discusses curation in many different ways, but never quite pins his colours to the mast with a tight and serviceable definition. Here is one of his efforts: “Curation is about adding value from humans who add their qualitative judgment to whatever is being gathered and organised.”

The key word appears to be ‘human’ – as opposed content selected and by automated, algorithmic computer aggregation. For Rosenbaum, founder and CEO of magnify.net, “Curated experiences are by their very nature better than one-off decisions about that to buy or whom to trust.”

The basic premise is that there is far too much stuff out there for anyone to deal with without help, and things will only get harder. We will increasingly rely on functions that offer “valid contextual content on topics we can hardly imagine,” and this doesn’t mean Google.

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Do you have an area of expertise? Are you attempting to build an online business, or are you simply using the existing tools out their to advance your brick and mortar brand? If the industry is not talking about you then you need to be talking about your industry. You can make a contribution on your topic by curating other valuable content onto Internet Billboards. Any tips can really prove to be very valuable and useful and will identify you as a leader in your industry. At the same time you will be doing advanced content marketing and will also possibly find the right industry leaders who in turn might shine some light on you and help you to develop some serious traction to you marketing efforts.

I hope you enjoyed my message and my commentary you can email me directly at tomgeorge@internetbillboards.net

What do you think about content curation? Is it just a fad or a valuable tool?

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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