May 6, 2011

Imperica – On curation
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Written by : Tom George| 0 | Content Curation
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Via Scoop.itinternetbillboards

A discussion on curation. What is it, and why is it important? The late-nineties analogy of “surfing the Internet” no longer works. The explosion in digital content makes the experience less of a breezy ride on a wave of crafted material, and more of an attempt to cut through a leafy jungle with a blunt scythe. And blindfolded.

As a result, filtering has become more and more important as a way to establish quality and relevance to a personal experience of consuming digital content. The concept that underpins this, is curation – a hand-picked selection of material.

Why is curation now so important? Why has it become so interesting, so quickly, and what can be done to ensure that with curation comes quality? We asked three digital content leaders for their thoughts.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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