May 2, 2011

What the royal wedding says about social media … and about us
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Written by : Rachel Parker| 0 | Social Media

William and Kate: the Tweet heard 'round the worldFor starters, no, I was not one of the hearty souls who arose before dawn on Friday to watch the nuptials of Britain’s heir to the throne and his lovely lady Kate.

I did, however, follow with rapt attention the flurry of social media activity surrounding the event, which included:

And none of the above is anything other than official, Buckingham palace–approved activity. This, ladies and gents, is nothing short of huge.

Because not so very long ago, the British monarchy was not only the poster child for staid, cautious, now-now-old-boy-let’s-not-be-too-hasty conservatism, but also a monolithic fortress in which privacy (and yeah, I just prounounced it “prih-vacy”) was paramount. Convinced as I have always been that social media is the future, I gotta admit I never thought I’d see the royals get jiggy with Web 2.0.

But if the Windsors can do it, anyone can.

I’ve commented before on generational differences in attitudes toward social media, and I think the openness surrounding the royal wedding is the strongest proof we have to date that the times, they are a-changin’. Like it or not, we’re moving into an age where candidness and engagement aren’t just an option—they’re a vital necessity for anyone in public life. And these days, “public life” includes those of us who are simply “open for business.”

So, what are your thoughts on the new thinking among “the oldest of old schools?” Leave us a note in the comments—we’d love to hear from you!

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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  • Thank you for this coverage on the big Royal wedding, I am one of those people who was sleeping, but what a grand affair and it is surprising to me the amount of social media they approved. Cool thanks Rachel


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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