The Curators are the greatest consumers of content AND the greatest contributors—including sharing. That makes Curators a hub and the easiest users for marketers to reach. Curators, like me, are actively looking for information to share with others, and actively spreading the word. Content Curators are the best online friend a marketer could have!
This means there are significant changes ahead in the social media information ecosystems. Before there was search, there was a world of information available on the web, and a world of people who were interested in it.
The problem was that people couldn’t easily find the websites they wanted. Enter Google, which connected people with the websites (and businesses) they wanted, via keywords. Happily for Google, they were able to use the same method to let advertisers reach consumers with ads, piggybacking on the keywords to target specific types of users.
Within social media, there is no well-established Search. That connection with websites is made through individuals, usually via shared content. What’s clear is that Content Curators are the equivalent of Google in the social world. Curators are the individuals doing the searching and sharing:
- Yokto Get Ready Video Curation Is Here (internetbillboards.net)
- A Scoop It Curated Collection Curated On Internet Billboards (internetbillboards.net)
- Moo Cards – Content Curator (dalypics.wordpress.com)