Are Content Curators the power behind social media influence?

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Social Media Life - Workstation

Image by the tartanpodcast via Flickr

The Curators are the greatest consumers of content AND the greatest contributors—including sharing. That makes Curators a hub and the easiest users for marketers to reach. Curators, like me, are actively looking for information to share with others, and actively spreading the word. Content Curators are the best online friend a marketer could have!

This means there are significant changes ahead in the social media information ecosystems. Before there was search, there was a world of information available on the web, and a world of people who were interested in it.

The problem was that people couldn’t easily find the websites they wanted. Enter Google, which connected people with the websites (and businesses) they wanted, via keywords. Happily for Google, they were able to use the same method to let advertisers reach consumers with ads, piggybacking on the keywords to target specific types of users.

Within social media, there is no well-established Search. That connection with websites is made through individuals, usually via shared content. What’s clear is that Content Curators are the equivalent of Google in the social world. Curators are the individuals doing the searching and sharing:


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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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  • Giuseppe Mauriello

    Other great article about new trend “Curation” of Social Media’s information.
    I posted it on my topic on here:

    • Tom George

      Thank you Giuseppe I will be sure
      to give it a read. I really like and from what
      I hear they have some more great added functionality
      coming within the next few weeks and the CEO is coming
      over to the US to ignite things, although everything is already
      going exceedingly well.

  • Tom George

    Hi Angelica,
    I am happy you found it a useful explanation. I can tell you are someone who can really appreciate the art of content curation. I encourage you to explore this new way of gathering information, sharing and learning.

  • Angelica

    I am just getting into this new and undiscovered world. It looks great and useful, given how communication media are changing. Thanks for this well-detailed explanation!

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