Other apps have been popping up as well, as geolocation takes center stage in the mobile arena and users flock to apps that create games from typical situations and offer rewards for users.
Two years later, check-ins are old news and the still-young area of geolocation is evolving to keep users interested. Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
Content curated use the image to view the original source.
- Geolocation Users Want Connection Not Coupons (marketingpilgrim.com)
- Creepy Shows Just How Much Geolocation Data You Broadcast Online (makeuseof.com)
- How to Use Geolocation Marketing to Green the Planet (famousbloggers.net)
- Integration of Geolocation with Social Media (kenplai.wordpress.com)
- Why People Do & Don’t Use Location Apps (Survey) (readwriteweb.com)
- Marketing Data RoundUp: Geolocation users see social benefit | More shoppers interact with retailers via socnets (marketingvox.com)
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